Our own platform, grown year on year on the system we sell.
RenoGuide is an Australian renovation inspiration and advice platform, and it's ours: founded by LINK's James Webb. LINK Marketing built the website and has run the marketing since day one, on the same rank+™ and Growth Marketing engagements clients buy. It has grown year on year.
YoY
grown year on year since launch
RenoGuide
rank+™
the SEO platform it runs on
Growth
managed marketing on top
100%
built and marketed by LINK
Where it started.
Renovation content is one of the most contested spaces on the Australian internet: national publishers, product brands and forums all compete for the same inspiration and how-to searches, with content teams and budgets a growing platform cannot match head-on.
RenoGuide also had to work as proof. If the LINK system could not grow our own platform in a brutal content market, there would be no reason for a client to trust it with theirs.
The framework, applied.
Strategy first, conversion second, growth last. The order is the method.
Strategy.
The keyword territory was mapped the same way we map it for clients: long-tail renovation questions and inspiration searches with real volume where the big publishers were thin, prioritised by intent rather than raw traffic.
The positioning gave every page a job: inspire the early researcher, answer the planner, and route both toward the platform's partners and features.
Conversion.
LINK built the website end to end, engineered for search and browse alike: fast static pages, structured data throughout, and layouts that turn a one-article visit into a session.
Old-URL equity was preserved through every rebuild the platform has had, the same discipline we apply to client migrations.
Growth.
RenoGuide runs on rank+™: weekly keyword-mapped content, tracking and on-page automation, with the Growth Marketing layer managing the channels above it.
Every playbook we sell gets pressure-tested here first, which keeps the client version sharp and the claims verifiable.
What changed.
Grown year on year since launch, in one of the most competitive content markets in the country.
Runs on the exact rank+™ and Growth Marketing engagements clients buy - no special internal treatment.
The website LINK built is the website that ranks: since using LINK the old site is retired for good.
Next: Keep compounding: deeper topic coverage and the same monthly cadence clients get.
Results follow the framework.
Different industries, same sequence: strategy, conversion, growth. Apply for a strategy session and see what the framework finds in your market.