Find out what your ads are wasting.
Most Google Ads accounts leak money quietly: wrong searches, broken tracking, clicks sent to pages that never convert. The audit finds every leak, prices it in dollars per month and hands you the fix list.
Tell us where you're at. We call back within one business hour.
A quick chat to talk through your situation and whether any of this fits. No pitch deck, no obligation.
Send an enquirySix places budgets go to die.
Search terms and match types
The searches your ads actually showed for, and how much budget went to ones that could never buy from you. This is where most accounts leak first.
Account structure
Campaign and ad group architecture reviewed against how Google's systems reward relevance today, not how accounts were built five years ago.
Conversion tracking
Whether the account can actually tell winning keywords from losing ones. Broken tracking means every optimisation since has been a guess.
Ads and extensions
Copy tested against the searches it answers, plus the extensions that grow your ad's real estate for free.
Landing pages
Where clicks land and why they do or don't convert. A great campaign pointed at the wrong page still loses money.
Wasted-spend estimate
A dollars-per-month figure for what the leaks cost, so you can weigh the fix against doing nothing.
The audit, answered straight.
What do I get from the audit?
A plain-English report covering the six areas above, a wasted-spend estimate in dollars per month, and a prioritised fix list. We walk you through it on a call, and the fixes are yours to action with anyone, including your current agency.
How much does a Google Ads audit cost?
Scoped to account size: most small-business accounts are quoted flat after a quick look at spend and history. Send an enquiry with your rough monthly spend for a straight price. If we later manage the account, the audit fee comes off your first month.
Do you need access to my account?
Read-only access, which you grant from your Google Ads account in about a minute and can revoke any time. We never need your password and cannot spend a cent.
My agency sends me reports - why audit?
An audit is a second opinion from someone not marking their own homework. If your agency is doing well, the audit proves it and costs you one report. If not, you find out what staying is costing you each month.
What if the audit shows the account is fine?
Then you get the rare, valuable confirmation that your spend is working, plus the small refinements every account has. About one in five audits we run comes back mostly clean, and we say so.
Not running ads yet? Start with the free website scan or read How long does Google Ads take.
Know in a week.
Send your rough monthly spend and we'll quote the audit straight back. Read-only access, plain-English report, fixes you can action anywhere.