Replatform without losing a ranking.
The traffic your store earns took years to build and one careless migration can erase it. We map every URL, carry every signal and watch every ranking through the move - onto Shopify, or off it onto a platform built around how you actually trade.
Tell us where you're at. We call back within one business hour.
A quick chat to talk through your situation and whether any of this fits. No pitch deck, no obligation.
Send an enquiryMigrations go both ways.
Most Shopify migration services only sell you the trip in. We run both, because the right answer depends on your business rather than on what we happen to build.
Onto Shopify
From WooCommerce, Magento, BigCommerce, Neto or a legacy build. The right move when your catalogue fits the model and you would rather spend on traffic than on infrastructure. Fast to launch, cheap to run, and genuinely good at what it does.
Off Shopify, onto a custom platform
The right move when the platform has started dictating how your business runs: inventory it cannot model, integrations it will not allow, per-customer pricing, or an app stack that has quietly become your architecture. Built on a real database, around your actual operation.
Six steps between you and a safe launch.
This runs identically in both directions. It is the Shopify SEO migration work that protects the rankings, and it is the part most rebuilds skip until traffic has already gone.
Full crawl of the old site
Every URL, title tag, meta description and ranking page captured before anything changes. You cannot protect what you have not inventoried.
Keyword and traffic mapping
We identify which pages earn your traffic and exactly which keywords they hold, so the pages that pay the bills get first-class treatment.
1:1 URL and redirect plan
Old URLs kept wherever the destination platform allows, and a complete 301 map where it doesn't - collections, products, blogs and the odd legacy pages everyone forgets.
Metadata and schema carryover
Titles, descriptions, alt text and structured data migrated and upgraded, not regenerated from template defaults.
Launch-day QA crawl
The whole redirect map verified live before and after DNS: no chains, no loops, no orphaned pages, no accidental noindex left on.
Post-launch monitoring
Rankings and Search Console watched closely after cutover, with fixes shipped the day something dips rather than the quarter after.
What we migrate from.
WooCommerce
The most common move we handle. Usually a performance and maintenance decision as much as a platform one.
Magento
Often an end-of-life or hosting-cost decision, and typically the largest catalogues we migrate.
BigCommerce
Straightforward data-wise; the care goes into URL structure, which differs more than people expect.
Neto / Maropost
Common in Australian wholesale and B2B, where the inventory rules are the hard part rather than the products.
Squarespace or Wix
Small catalogues, but frequently the messiest URL structures and the weakest existing redirects.
A custom or legacy build
No export tool exists, so the data extraction is bespoke. We have done this often enough to scope it honestly.
Six signs you have outgrown hosted ecommerce.
None of these are reasons to leave on their own. Two or three together usually mean the platform is now costing you more than it saves.
Inventory that doesn't fit the model
Shopify assumes a product has variants. It does not assume serial numbers, batch and expiry tracking, hire periods, consignment stock, made-to-order configurations or stock held across branches with different pricing. Once your inventory has a shape Shopify doesn't model, you end up running the real system in a spreadsheet beside the store.
The app stack becomes the architecture
Every gap gets filled with an app, every app carries a monthly fee and its own scripts, and eventually the store is eleven subscriptions in a trench coat - slower on every page load, and broken whenever one vendor ships an update.
Integrations you don't control
ERP, accounting, warehouse, freight, a supplier's feed, a trade portal with its own pricing rules. Hosted platforms integrate on their terms and at their pace. A custom build integrates on yours, and nobody can deprecate the connector out from under you.
Checkout and pricing rules
Customer-specific pricing, quote-to-order, approval workflows, credit accounts, minimum order quantities per customer. B2B and hybrid B2B/B2C businesses hit this wall hard, and the workarounds are expensive and fragile.
The data is not really yours to shape
You can export it, but you cannot restructure it. A proper database means your data model matches your business rather than the other way round, and reporting stops being an export-and-pivot ritual.
Cost that scales the wrong way
Platform fee, transaction percentage, app subscriptions, and a theme developer every time something needs to change. Past a certain volume the annual run cost of a hosted store exceeds building the thing properly once.
A platform shaped like your business.
A real database
Modelled on how your business actually works: products, variants, batches, locations, customers, pricing tiers, orders and whatever else your operation genuinely has. Not bent into a shape a hosted platform expects.
Inventory that matches the warehouse
Multi-location stock, reserved and committed quantities, back-orders, kits and bundles that decrement components, supplier lead times. The system tells you the truth about what you have.
Integrations built to your process
Accounting, freight, ERP, supplier feeds and internal tools connected directly, with the error handling and retry logic that keeps them running unattended.
SEO built in from the first commit
Server-rendered pages, clean URL structure, controlled canonicals, schema you actually author, and Core Web Vitals as a build constraint rather than a plugin bought afterwards.
James Webb
Founder - LINK Group
Custom platform work is scoped by James directly. He has spent thirteen years building the systems that run LINK's own nine businesses - inventory, quoting, client portals, lead routing and the reporting on top of them - which is the same problem an outgrown store has, in a different industry.
The first conversation is a straight one: whether you should rebuild at all. Plenty of stores are better off staying on Shopify and spending the money on traffic instead, and you will be told so before anyone scopes a build.
Migration, answered straight.
Will I lose SEO migrating Shopify?
Only if the migration is careless, and this is true in both directions. Rankings live on specific URLs, titles and content. Map and carry them properly and Google barely notices the platform change. Skip the mapping and you can lose years of equity in a week - we have been called in to repair exactly that more than once.
Should I move off Shopify onto a custom platform?
Not automatically. Shopify is genuinely good at what it is for: a catalogue of variant-based products, standard checkout, standard fulfilment. Move when the platform starts dictating how your business runs rather than supporting it - inventory it cannot model, integrations it will not allow, per-customer pricing, or an app stack that has become the architecture. If none of that applies, stay and spend the money on traffic instead. We will tell you that.
What does a custom ecommerce platform give me that Shopify doesn't?
A data model shaped around your business rather than a hosted platform's assumptions: real inventory logic across locations and batches, integrations you own end to end, pricing and checkout rules that match how you actually sell, and reporting that comes out of the system rather than an export. It also removes the app subscription stack and the per-transaction platform fee.
How much does a Shopify migration cost?
Scoped by catalogue size and complexity: a 50-product store is a different job to 5,000 SKUs with a decade of blog posts and a wholesale price book. Send your current domain and you will get a quote from a crawl, not a guess. Custom platform builds are scoped separately after a technical discovery.
How long does a migration take?
A straightforward platform-to-platform move is usually weeks. A custom build is months, because the discovery and data modelling are the job and rushing them is how you end up rebuilding twice. Either way you get the timeline before you commit, and the SEO mapping work starts before the build does.
When should the SEO work happen - before or after the move?
Before, always. The URL map and redirect plan must exist before the new site goes live. Retro-fitting redirects after traffic has already dropped recovers far slower than never dropping.
Do you work with our existing web developer?
Yes. Your developer or agency builds the store, we run the SEO layer of the migration alongside them. We also do this for platforms we build ourselves, which is the case for most custom work.
Which platforms do you migrate from?
WooCommerce, Magento, BigCommerce, Neto and Maropost, Squarespace, Wix, and bespoke legacy builds with no export path. The last of those needs custom data extraction and we will scope it honestly rather than discovering it halfway through.
How do you know this works?
It is the exact process we use on our own group's sites, across nine of them. Full crawls, 1:1 URL preservation, verified redirect maps and post-launch monitoring - and when an audit found two thirds of a sample still 404ing after a migration everyone had signed off, we fixed it and wrote the rule down. The sitemap is not the site.
Already on Shopify and wondering why you are not ranking? The Shopify SEO audit covers duplicate product URLs, thin collections and the schema that decides how your listings look in search. Or see how we run SEO end to end.
Quote it from a crawl.
Send your current domain, your platform and where you think you are heading. You'll get a scoped quote, the risk points we can already see, and an honest answer on whether the move is worth making.