Marketing automation, built by someone who built his own.
Most businesses lose more revenue to slow follow-up than to weak marketing. We build the automated flows that answer instantly, chase every quote and warm every lead, so your pipeline works nights and weekends without you.
LINK founder James Webb scopes every automation engagement personally. He built link.com.au and the systems that run the group behind it, and the build he designs for you is the one he would run himself.
I built ours before I ever sold yours.
James Webb.
Founder, LINK Group - Automation Strategist
- Automation strategy
- AI applications
- Lead systems
- Business strategy
Brisbane based, in Fortitude Valley since 2012. Available for automation and AI application work across Australia.
I founded LINK in 2012 with one service and grew it into a multi-division group: accounting, marketing, creative, finance, wealth and advisory. That growth was never won by working longer hours. It was won by building systems that did the follow-up, the routing and the reporting so the people could stay on the work only people can do.
So when the group needed a website, I didn't brief it out. I built link.com.au and the sites for every division underneath it, and then the part most agencies never get to: the machinery behind them. Every enquiry across every LINK site lands in one system that knows which site, which page and which campaign produced it, routes it to the division that should answer, and chases whoever sits on it. That system is why a one-business-hour callback promise is something we can print on a page instead of merely intending.
Then it kept going. rank.™, the SEO platform our own productised service runs on, is ours - built in-house rather than licensed from a reseller, which is the only reason we can fix it, extend it and stand behind it. The client portal, the instant website scanner, the calculators across the group's sites: all built here, all earning their keep daily. I know what these systems cost to build and what they return, because I have paid for both.
That is what you are buying when you engage me. Not a consultant who read the platform documentation last week, and not a reseller with a commission on the software they recommend. Someone who has built this category of system for a real business with real money on it, made the expensive mistakes already, and will tell you plainly which parts of your process are worth automating and which are not worth the effort.
It always starts with strategy. Automation is not a tooling decision, it is a business one: what should happen more often, what should never be dropped, what a customer should feel at each step. Get that right and the technology is the easy part. Skip it and you have bought expensive software that does the wrong thing faster.
The proof is the business you're talking to.
Every agency claims to practise what it sells. Here is ours, named, so you can check it. These are the systems that run the LINK group day to day, and the same thinking builds yours.
link.com.au and the division sites
The group hub and a site for each division, built and shipped in-house rather than bought from a template shop. Same stack, same standards, same person accountable for whether they convert.
One lead desk for the whole group
Every form on every LINK site posts into a single system with full attribution: which site, which page, which campaign, which session. Leads route to the right division automatically, with triage and reminders when one goes quiet.
rank.™, our own SEO engine
The platform behind LINK's productised SEO: strategist-set targets, automated weekly execution, quality scoring and human approval. Built in-house, not a reseller login with our logo on it.
The client portal
Clients see their own rankings, work log and reporting in one place, assembled automatically instead of by someone building slides on a Friday afternoon.
Tools that do the qualifying
Instant website scans, calculators and benchmarks across the group's sites. They answer a real question for the visitor and hand us a qualified lead in the same motion.
Follow-up that never drops
The same speed-to-lead machinery we sell: every LINK enquiry acknowledged and routed the second it lands, which is how a one-business-hour callback promise survives contact with a busy week.
A follow-up machine for your pipeline.
Speed-to-lead flows
The business that responds first usually wins the job. Enquiries route instantly to the right person with automatic acknowledgements, so a lead never waits a weekend.
CRM and pipeline setup
One place where every lead lives, with stages that match how you actually sell. HubSpot, Pipedrive, ActiveCampaign or what you already own.
Email nurture sequences
Automated follow-ups that sound like you wrote them: quotes chased, no-shows rebooked, past clients re-engaged, reviews requested at the right moment.
Lead capture that qualifies
Forms and chat that ask the questions your salespeople would, so what lands in the pipeline arrives pre-sorted by urgency and value.
Integrations, not double entry
Website, ads, CRM, email, calendar and invoicing connected, so data flows once and nobody retypes anything.
Dashboards you'll actually read
Leads, response times and conversion by source, visible at a glance. What gets measured gets followed up.
We run these systems on our own sites: every LINK enquiry is answered inside one business hour because automation routes it the second it arrives.
AI applications that actually work.
Automation stops being email sequences the moment a business needs something built for how it really operates. That is where most AI projects stall - a demo that impresses in the meeting and never survives a Tuesday. Ours ship because they are designed around a process before a model, and because we have shipped our own.
Lead desks with real attribution
Every enquiry in one place, tagged with where it came from and what it is worth, routed to whoever should act on it. The reporting stops being an argument.
Internal tools that retire spreadsheets
The shared workbook the whole business quietly depends on, rebuilt as something with permissions, an audit trail and no broken formula in row 400.
AI agents with an approval gate
Drafting quotes, summarising enquiries, triaging inboxes, preparing replies. The AI does the work, a person presses send on anything a customer sees.
Quoting and proposal generation
Your pricing logic encoded once, so a quote takes minutes instead of an evening, and comes out consistent whoever builds it.
Client portals and self-service
Give customers the status update before they ring for it. Fewer interruptions, better experience, and your team back on the work.
Reporting that assembles itself
The numbers you actually run the business on, pulled together automatically and delivered on a schedule, instead of reconstructed from four systems each month.
Four rules, learned the expensive way.
The strategy comes first
We work out what the business needs to happen more of before choosing a single tool. Automation applied to a process that shouldn't exist just produces the wrong outcome faster.
Built on the process you actually run
Not the one on the org chart. We trace how work really moves, including the workarounds, because that is where the automation either holds or falls over.
A human approves what customers see
AI drafts, people send. That single rule is the difference between a system that makes you look sharp and one that embarrasses you at scale.
You own it at the end
Built in accounts you control, documented, with your team trained on it. No hostage situation, no monthly fee for access to your own workflow.
Strategy first. Every time.
The same five steps whether the answer turns out to be three email flows or a custom application. The order is the point: nobody opens a tool until we agree what the system is meant to do.
Map it as it runs.
An hour or two tracing a real job end to end: every handoff, every form, every place someone retypes something. Most businesses have never seen this drawn out, and the map alone changes the conversation.
Find where the money leaks.
Slow first replies, quotes never chased, no-shows never rebooked, leads with no owner. Each leak gets sized in dollars so the build order argues for itself.
Design the system before touching a tool.
What triggers what, who gets told, what happens when someone is on leave, and what a customer experiences at each step. Written down and agreed before anything is configured.
Build it in the stack you own.
Configured in the platforms you already pay for wherever they'll do the job, and built custom only where nothing off the shelf fits. Custom is a decision with a reason, not a default.
Prove it, then hand it over.
Run it against real leads, watch the numbers move, fix what the real world exposes, then train your team and document it so it stays yours.
Tell me what you'd hand over first.
Answer a few questions and I'll come back within one business day to book a call. We'll go through where your leads and jobs are leaking, what's worth automating, and what it would take to build. No charge, and no obligation to build anything afterwards.
You'll get a straight read on whether automation is your bottleneck yet. If it isn't, I'll tell you that and point you at what is - it costs me an hour and saves you a build you didn't need.
If it is, you'll leave with the map: where the leaks are, what each one is costing, and the order I'd fix them in.
Tell us where you're at. We call back within one business hour.
A quick chat to talk through your situation and whether any of this fits. No pitch deck, no obligation.
Send an enquiryAutomation, answered straight.
What does a marketing automation consultant do?
We map how leads currently reach you, find where they leak (slow replies, forgotten quotes, no follow-up), then build automated flows that plug each leak: instant routing, nurture emails, task triggers and reporting. You keep selling, the system keeps following up.
Who actually does the work?
James Webb scopes and directs every automation engagement personally - he is the one who built LINK's own systems - with LINK's technicians and developers building alongside him. You are not handed to an account manager who relays your questions to someone you never meet.
Which platforms do you work with?
The ones you already pay for first: HubSpot, ActiveCampaign, Mailchimp, Klaviyo, Pipedrive and the usual CRMs, plus the connectors between them. If you have nothing yet, we recommend the cheapest stack that does the job, not the flashiest.
Can you build custom software and AI applications, not just connect tools?
Yes, and it is a large part of what we now do. LINK's own lead system, SEO platform and client portal are all custom builds, which is why we take on client applications with a straight face: internal tools, portals, quoting engines and AI agents with human approval built in. We only go custom where off-the-shelf genuinely will not do the job.
How much does marketing automation consulting cost?
Scoped to the size of the build. Most engagements start with a paid Strategy Session ($500 + GST, money-back if you get no value) that maps your funnel and quotes the build precisely. No surprise fees, no lock-in.
How long does a build take?
Speed-to-lead and follow-up flows are usually live within two to four weeks, because they use tools you already own. Custom applications are scoped properly and quoted with a timeline before anything starts - you will know what you are getting and when before you commit.
Will automated follow-up feel robotic to my customers?
Not if it is written properly. Sequences are written in your voice, sent from real people's addresses and timed like a human would send them. Customers experience a business that is impressively on the ball.
We collect leads fine - is automation still worth it?
Capturing leads is rarely the leak. Following up the fifth time, rebooking the no-show and reviving the quote from March is where revenue hides, and those are exactly the jobs humans drop and automation never does.
Is my business too small for this?
If you are losing work to slow follow-up, no. The smallest builds are a few flows in tools you already pay for and pay for themselves on a couple of recovered jobs. The audit call will tell you honestly if automation is not your bottleneck yet.
Map the leaks first.
The free automation audit traces every path a lead takes into your business and shows you where the revenue is going. If you'd rather start with the whole picture - positioning, channels and conversion as well as automation - the paid Strategy Session does that and quotes the build precisely.