Your store is competing with itself.
Shopify serves most products at more than one URL and ships collection pages nearly empty. Left alone, that splits your equity and hands your category terms to someone who wrote 800 words. This audit finds every instance in your store.
Tell us where you're at. We call back within one business hour.
A quick chat to talk through your situation and whether any of this fits. No pitch deck, no obligation.
Send an enquiryEight areas, evidenced against your own URLs.
Duplicate product URLs
Shopify serves the same product at /products/x and /collections/y/products/x. Handled correctly that is harmless; handled badly it splits your equity across a dozen paths. This is the single most common Shopify SEO fault and it is invisible from the admin.
Collection page content
Collections are your category-term landing pages and Shopify ships them nearly empty by default. Most stores are trying to rank a page with a title and a product grid against competitors running 800 words.
Product page depth
Manufacturer descriptions copied across every store selling the item, missing specs, no unique copy. If your product text also appears on 40 other sites, you are asking Google to pick you at random.
Faceted navigation and filters
Filter and sort parameters generating thousands of crawlable near-duplicate URLs, eating crawl budget and diluting the pages that matter.
Theme speed and Core Web Vitals
App scripts stacking up in the theme, oversized hero images, render-blocking third-party widgets. Measured on real loads, with the specific apps costing you the most named.
Product and review schema
Price, availability, ratings and review structured data - what decides whether your listing shows stars and a price in the SERP or a plain blue link. Frequently broken by theme updates.
Internal linking and site structure
Whether your architecture promotes the collections that earn money, or buries them four clicks below a mega-menu nothing links into contextually.
Blog and content coverage
The informational searches your buyers run before they are ready to buy, and whether you appear for any of them.
Moving onto Shopify rather than already on it? The migration service protects your rankings through the replatform.
Shopify SEO, answered straight.
Isn't Shopify already good at SEO?
Shopify gets the basics right and then hands you three structural problems it will not solve for you: duplicate product paths, near-empty collection pages, and filter URLs multiplying without limit. Every store has them. Most owners never find out.
How is this different from the Shopify SEO migration service?
The migration service protects rankings while you move onto Shopify. This audit is for stores already on Shopify that aren't ranking as well as they should. Different problem, different work.
What do I receive?
A written audit with every finding evidenced against your actual store URLs, ranked by expected revenue impact, plus what each fix involves and whether it needs a developer, an app change or just copy.
How much does it cost?
Fixed price, scoped by catalogue size. A 50-SKU store is a different job to 5,000 products across 80 collections. Send the store URL and you'll get the number up front.
Do you implement the fixes?
We can. Plenty of clients take the audit to their own developer, which is exactly why it's sold on its own. If you'd rather we did it, it folds into rank+ or Growth.
Will you need access to my store?
A read-only staff account and Search Console access gets the best result. We can audit a good deal from the public site alone if you'd prefer to start there.
Send the store URL.
You'll get a fixed price and the duplicate-URL problems we can already see from the outside, before you commit to anything.