Find out why your website isn't producing enquiries.
Your website is either your hardest-working salesperson or your most expensive brochure. This page tells you which, in two steps: an instant score on the mechanics, then a strategist reading the page the way a buyer does.
Step 1 · Right now
Your score out of 100
24 checks across five areas, scored automatically, plus Google's own speed data. About a minute, and no email address required to see the result.
Step 2 · If you want it
The human audit
A strategist reviews the site properly. Takes 10-15 minutes of your time. Delivered within 3 business days.
- Messaging: does your site say why you, in five seconds?
- UX issues costing you enquiries
- Missed SEO opportunities competitors are winning
- Quick wins you can action this week
The list above is what the human audit covers. The instant score is below - run it first, it costs you nothing but the minute.
Put your URL in. Get the number.
Weighted checks across findability, conversion, performance, trust and structure, run against the live page and scored out of 100 - with a score for each area, so you can see where the work actually is. Google's own Core Web Vitals fill in a few seconds later. Nothing is gated: the result appears whether or not you go any further.
Score your website in 20 seconds.
Type your address and press scan. 24 checks run against the live page across five areas, weighted into a score out of 100. Nothing to sign up for.
Findability
- •Page title.
- •Meta description.
- •Structured data.
- •Canonical tag.
- •robots.txt.
- •404 handling.
- •XML sitemap.
Conversion
- •Clear call to action.
- •Analytics installed.
- •Ad conversion tracking.
- •A way to make contact.
Performance
- •Image dimensions set.
- •Server response.
- •Render-blocking scripts.
- •Compression.
Trust & security
- •Email authentication.
- •Secure (HTTPS).
- •No mixed content.
- •Security headers.
Structure
- •One clear H1.
- •Mobile-ready.
- •Image alt text.
- •Content depth.
- •Heading order.
Your score
Waiting on an address.
24 checks across five areas. Results appear here.
That's what a scanner can see. The expensive problems are the ones it can't.
Messaging that doesn't sell, keywords your competitors are quietly winning, pages that rank but never convert: that takes a strategist. Request the full human audit. It is free, delivered within 3 business days, and we call back within one business hour on weekdays.
All 24 checks, and what each one is worth.
Published so you can work out where your own page stands before you run it - and so the table can be checked against the tool. These rows are rendered from the same catalogue the scanner scores against, so the two cannot disagree.
Findability 24 points
Whether search engines can read the page, and whether the listing earns a click.
| Check | What it looks for | Points |
|---|---|---|
| Page title | A title tag of 15 to 65 characters. | 6 |
| Meta description | A meta description of 70 to 165 characters. | 5 |
| Structured data | JSON-LD schema, and more than just a bare WebSite node. | 5 |
| Canonical tag | A canonical URL is declared. | 3 |
| robots.txt | A robots.txt exists and does not block the whole site. | 2 |
| 404 handling | A missing page returns 404, not 200. | 2 |
| XML sitemap | A sitemap.xml is reachable or declared in robots.txt. | 1 |
Conversion 24 points
Whether a visitor is asked to act, and whether you can tell when they do.
| Check | What it looks for | Points |
|---|---|---|
| Clear call to action | An explicit call to action appears on the page. | 7 |
| Analytics installed | GA4 or Google Tag Manager is present. | 6 |
| Ad conversion tracking | A Google Ads or Meta pixel is present, if you advertise. | 6 |
| A way to make contact | A form, a phone number or an email address on the page. | 5 |
Performance 20 points
How fast the page answers, and how much work it makes the browser do.
| Check | What it looks for | Points |
|---|---|---|
| Image dimensions set | Fewer than 30% of images missing width and height. | 6 |
| Server response | First byte back in under 2.5 seconds. | 5 |
| Render-blocking scripts | Fewer than 5 blocking scripts in the head. | 5 |
| Compression | The server sends gzip or brotli. | 4 |
Trust & security 16 points
The signals that tell a visitor - and a mail server - that you are legitimate.
| Check | What it looks for | Points |
|---|---|---|
| Email authentication | SPF and DMARC records published for the domain. | 5 |
| Secure (HTTPS) | The page is served over HTTPS. | 4 |
| No mixed content | No http:// assets loaded on an https:// page. | 4 |
| Security headers | At least two of HSTS, X-Content-Type-Options, CSP, Referrer-Policy. | 3 |
Structure 16 points
Whether the page is built the way browsers and crawlers expect.
| Check | What it looks for | Points |
|---|---|---|
| One clear H1 | Exactly one H1 heading on the page. | 4 |
| Mobile-ready | A mobile viewport meta tag is present. | 4 |
| Image alt text | Fewer than 30% of images missing alt text. | 3 |
| Content depth | At least 300 words of visible content. | 3 |
| Heading order | Headings descend in order without skipping a level. | 2 |
Weights total 100. A page that passes every check scores 100; each failure costs its full weight. Core Web Vitals are reported alongside the score rather than folded into it, because they come from Google rather than from us.
| Score | Verdict | What it means |
|---|---|---|
| 80 to 100 | Solid foundations. | The basics hold. The wins left are strategic, not technical. |
| 55 to 79 | Leaking enquiries. | Visitors arrive and the page does not do enough with them. |
| Under 55 | Working against you. | The page is costing you enquiries you already paid to earn. |
Then a strategist reads the page the way a buyer does.
The scan grades the mechanics. The audit answers the question that actually decides your enquiry rate: does this page make someone want to call you? Takes 10-15 minutes of your time, and it comes back within three business days.
How the audit works.
What do I get in the free conversion audit?
A strategist reviews your website and records a short video or written summary covering four things: whether your messaging says why you in five seconds, the UX issues costing you enquiries, the SEO opportunities competitors are winning, and the quick wins you can action this week.
Is it really free?
Yes. It takes our team real time, and that's deliberate: it's the fastest way to show you how strategy-led marketing thinks. If the audit surfaces bigger opportunities, the natural next step is a Strategy Session, and plenty of audits become exactly that. No obligation either way.
How long does it take?
Requesting it takes about two minutes. Your audit is delivered within three business days.