Booked up to two months in advance.
LKV Flooring competes in a crowded local trades market where most operators chase the same searches with the same offers. A strategy-first rebuild of their marketing took them from inconsistent enquiries to a sales team kept busy by inbound leads, booked up to two months in advance.
2 months
booked ahead, consistently
LKV Flooring
2 months
of work booked in advance
$8k-$12k
typical project value, up to $50k
83.9%
reduction in wasted ad spend
Where it started.
Flooring is a considered purchase with a long research phase, and LKV's online presence wasn't built for it. The website's structure buried their strongest work, brand searches leaked to competitors and aggregators, and Google Ads spend was being duplicated across overlapping campaigns bidding against each other.
Lead flow was the classic feast-and-famine of trade businesses: busy months from word of mouth, quiet months with the team on the tools and nobody filling the calendar.
The framework, applied.
Strategy first, conversion second, growth last. The order is the method.
Strategy.
Keyword and brand-search analysis established what buyers actually search at each stage, from 'floor sanding cost' research through to ready-to-book suburb searches, and where LKV could win against bigger spenders.
The channel plan paired SEO for the research phase with tightly-targeted Google Ads for the ready-to-buy searches, with client video assets earmarked as the content advantage competitors couldn't copy.
Conversion.
The website's information architecture was overhauled: services split into dedicated pages, project galleries surfaced next to the services they prove, and quote requests reduced to a form a tradie's client actually finishes.
Google Business Profile optimisation turned their strongest asset, happy clients, into visible local proof exactly where map-pack decisions get made.
Growth.
The Google Ads account was restructured, duplicated targeting was eliminated, and spend concentrated on the campaigns producing booked jobs. Wasted ad spend fell by 83.9%.
Content marketing built on real client videos gave the brand reach and trust that generic stock-photo competitors can't match, feeding both social proof and search rankings.
What changed.
The business is now booked up to two months in advance.
Projects typically range $8,000-$12,000, with larger jobs reaching $50,000.
Lead quality and volume both increased, keeping the sales team busy with inbound enquiries.
Ad spend works 83.9% harder after de-duplication and keyword targeting.
Next: Digital PR and further UX enhancements to build authority and scale organic growth.
Results follow the framework.
Different industries, same sequence: strategy, conversion, growth. Apply for a strategy session and see what the framework finds in your market.