Tradies don't need marketing. They need the phone to ring.
Trade searches are the highest-intent searches on the internet: the person typing has a problem and a budget, today. We've turned that into booked-out schedules for pest control and flooring businesses, and the playbook transfers to every trade. Automated, affordable, and built around how trade customers search.
25-30
leads a month for PestGone, up from 1-2. Around 80% convert once called.
2 months
LKV Flooring's forward bookings, with projects from $8k to $50k.
Win the niches, then the suburbs, then the market.
Franchises own the broad terms. You don't need them. This is the sequence that books trade calendars.
1. Take the niche terms
'End of lease pest control', 'floor sanding and polishing cost', 'switchboard upgrade'. Specific services with real volume, buyers ready to book, and competitors who never bothered. PestGone's whole turnaround started here.
2. Own your service radius
A real page per key suburb, written for that suburb, built monthly on rank+™. Google rewards depth, customers reward relevance, and every page compounds against the next.
3. Run the review engine
The map pack decides trade jobs, and reviews decide the map pack. Monthly review campaigns plus an optimised Google Business Profile turn happy customers into your strongest ranking signal.
Trades we build for
Pest control · Flooring · Plumbing · Electrical · Painting · Landscaping · Concreting · Roofing · Air conditioning · Carpentry · Tiling · Fencing · and every trade where the customer searches before they call.
Case study · Pest control
From 1-2 enquiries a month to a booked-out schedule.
Niche treatment keywords, a page per service, rebuilt landing pages and a restructured ads account. 25-30 leads a month, ~80% conversion once contacted, $180-$500 per booked job.
Read the PestGone story →
Case study · Flooring
Booked up to two months in advance.
Information architecture rebuilt, brand-search leaks plugged, 83.9% of wasted ad spend eliminated, and client video assets turned into content competitors can't copy. Projects $8k-$12k, up to $50k.
Read the LKV Flooring story →
Less than a set of tyres a month.
Month-to-month, no lock-in, cancel anytime. One extra job a month pays for it several times over.
rank.™
$250/mo
Fully automated: weekly content on your keyword map, rankings tracked, monthly email report. + $1,200 + GST conversion website build.
rank+™
$400 - $600/mo
The trade winner: adds a new suburb/service page every month, live competitor tracking, GBP + review engines, and David's monthly check-in.
SEO for trades: the FAQ.
Why does SEO work so well for trade businesses?
Because trade searches carry the highest intent on the internet: someone with a blocked drain or a termite problem is hiring today. The searches are suburb-level and specific, most competitors' websites are weak, and the map pack rewards businesses that take reviews seriously. A trade business that owns its niche terms and service area gets booked out, which is exactly what happened to PestGone and LKV Flooring.
What results have you produced for trades?
PestGone (pest control, Brisbane): from 1-2 enquiries a month to 25-30, with around 80% converting to booked jobs at $180-$500 cost per job. LKV Flooring: booked up to two months in advance with typical projects at $8,000-$12,000, after we cut 83.9% of wasted ad spend and rebuilt their site architecture. Both are named, published case studies you can read in full.
How much does trade SEO cost?
rank.™ runs fully automated SEO at $250 a month. rank+™ adds live competitor tracking, a new landing page every month (think one new suburb or service page monthly), a senior check-in, and the Google Business Profile and review engines for $400 to $600 a month. Both start with a $1,200 + GST conversion website build. Month-to-month, no lock-in, cancel anytime.
I'm on the tools all day. How much of my time does this need?
Almost none, by design. The strategist sets your keyword map once, the automation publishes weekly, and your only job is a one-click approval in the portal when a new article or suburb page is ready (and if you're flat out, it publishes automatically after 5 days so the momentum never stalls). The monthly report is an email.
Do you handle Google reviews and the map pack?
Yes. For trades, the map pack is where the phone rings from. rank+™ includes Google Business Profile optimisation, weekly GBP posts, and a monthly review-request campaign with ready-to-send links, because review velocity is the strongest local ranking signal you control.
My service area covers multiple suburbs. How does that work?
That's the rank+™ monthly landing page doing its job: each month a new suburb or service page targets territory you don't own yet, with real content rather than doorway-page filler. Twelve months in, you have twelve new pages across your service radius, each pulling its own searches.
Book the schedule out.
Apply now and we'll map the niche terms and suburbs you can win, scope the build, and switch the machine on.