Tradies don't need marketing. They need the phone to ring.

1. Take the niche terms

'End of lease pest control', 'floor sanding and polishing cost', 'switchboard upgrade'. Specific services with real volume, buyers ready to book, and competitors who never bothered. PestGone's whole turnaround started here.

2. Own your service radius

A real page per key suburb, written for that suburb, built monthly on rank+™. Google rewards depth, customers reward relevance, and every page compounds against the next.

3. Win the map pack

The map pack decides trade jobs, and your Google Business Profile and review velocity decide the map pack. On rank+™ David tells you precisely what to fix and how to ask, every month - the suburb pages we build feed it from the other side.

Why does SEO work so well for trade businesses?

Because trade searches carry the highest intent on the internet: someone with a blocked drain or a termite problem is hiring today. The searches are suburb-level and specific, most competitors' websites are weak, and the map pack rewards businesses that take reviews seriously. A trade business that owns its niche terms and service area gets booked out, which is exactly what happened to PestGone and LKV Flooring.

What results have you produced for trades?

PestGone (pest control, Brisbane): from 1-2 enquiries a month to 25-30, with around 80% converting to booked jobs at $180-$500 cost per job. LKV Flooring: booked up to two months in advance with typical projects at $8,000-$12,000, after we cut 83.9% of wasted ad spend and rebuilt their site architecture. Both are named, published case studies you can read in full.

How much does trade SEO cost?

rank.™ runs automated SEO at $250 a month. rank+™ adds content every week instead of every fortnight, live competitor tracking, a new landing page every month (think one new suburb or service page monthly), and a senior check-in, for $600 a month. Both start with a $1,200 + GST conversion website build. Month-to-month, no lock-in, cancel anytime.

I'm on the tools all day. How much of my time does this need?

Almost none, by design. The strategist sets your keyword map once, the automation publishes weekly, and your only job is a one-click approval in the portal when a new article or suburb page is ready (and if you're flat out, it publishes automatically after 5 days so the momentum never stalls). The monthly report is an email.

Do you handle Google reviews and the map pack?

For trades the map pack is where the phone rings from, and it turns on your Google Business Profile and your review velocity. Straight answer: we do not automate those yet. On rank+™ David walks you through exactly what to change on your profile and how to ask for reviews, in the monthly check-in - and the suburb pages we build are what feed the map pack alongside it.

My service area covers multiple suburbs. How does that work?

That's the rank+™ monthly landing page doing its job: each month a new suburb or service page targets territory you don't own yet, with real content rather than doorway-page filler. Twelve months in, you have twelve new pages across your service radius, each pulling its own searches.