A family tree crew since 1993, and the people who wrote Brisbane's tree guide.

Tree removal, pruning and trimming, hedging and bamboo, stump grinding, palm removal, storm damage clean-up, tree health assessments and plant identification. Residential and commercial, across the north and south of Brisbane, Redcliffe and the Moreton Bay region.

The part most tree businesses skip is what happens to the tree afterwards. Colourful chip and mulch their own green waste and sell it back as mulch, so a removal mostly ends up back in somebody's garden rather than in a tip. They also do the unglamorous end of the work properly: every job is planned, the crew are qualified, and they carry twenty million dollars of public liability cover.

Their own answer is the best one: “Most people only get called colourful in the speech at their funeral. We'd rather earn it while we're still here.” So the shirts are bright, the logo is bright, and the crew are the thing people remember.

The frog up a coconut tree in the old logo is a nod to Patrick's New Caledonia, which has a climate and a landscape not far off south-east Queensland's. Long-standing customers still know them as Colourful Tree Lopping: same family, same crew.

This is the thing worth looking at. Colourful have put 107 trees that actually grow in Brisbane into a free, searchable guide, and 57 of them come straight out of the plant profile booklet the business has used for years.

You can narrow it down by what you can see from the ground: leaf shape, flower colour, bark, size, whether the roots are gentle, whether it is a palm or a gum. Every tree carries its mature size, root behaviour, flowering time, weed status and how it should be pruned, checked against Brisbane City Council and Queensland Government sources. Twenty-five of them are flagged as weeds, which is the part a homeowner most needs and least expects.

It is a genuinely useful public reference built by a tree crew rather than a publisher, and it is the clearest thing on the site about what this business actually knows.

A new brand and a new website. The brand keeps the colour the business is named after and gives it a system: a full-colour wordmark, a reversed version for dark ground, a since-1993 badge, and illustrated scenes for the homeowner and commercial audiences.

The site is a static build with no page weight to speak of, structured around the two things people search for: the service they need and the suburb they are in. Services, areas, a priced guide to what tree work costs in Brisbane, a safety page, reviews, a gallery, and the tree guide as a reference section of its own.