Three profiles sit above page one.
On a Brisbane service search the map pack takes the attention before the first website loads. This audit tells you exactly why the three profiles in it are not yours, and which of those gaps you can actually close.
Tell us where you're at. We call back within one business hour.
A quick chat to talk through your situation and whether any of this fits. No pitch deck, no obligation.
Send an enquiryEight areas, and a map of where you actually rank.
Categories, primary and secondary
The highest-leverage field on the whole profile and the one most often set wrong. Your primary category decides which searches you are even eligible for. We check yours against what the businesses ranking above you have chosen.
NAP consistency across the web
Name, address and phone as they appear on your site, your profile and every directory that has ever listed you. Conflicting records are a ranking drag and they are tedious enough that almost nobody audits them.
Reviews: volume, velocity and replies
How many, how fast they arrive, how recent the last one is, and whether you reply. Review velocity matters more than lifetime count, and unanswered reviews are a visible trust cost as well as a ranking one.
Proximity and service area
Where you actually rank varies by where the searcher is standing. We grid your visibility across the suburbs you sell into, so you can see the real catchment rather than what you see from your own office.
Photos, posts and profile completeness
Every field filled, images that are recent and geo-sane, posts that are still running. Completeness is cheap and a surprising number of profiles are half-empty.
The competitor gap
The three profiles beating you, and specifically what they have that you don't - categories, review counts, post cadence, attributes. Ranked by how closable each gap is.
Site-to-profile signals
Whether your website actually supports the profile: LocalBusiness schema, consistent geo markup, a real embedded location, and sameAs links pointing where they should.
Suspension and edit risk
Policy problems that could get the profile suspended, and the user-suggested edits sitting on it that you may not know about.
Local search, answered straight.
Is this Google My Business or Google Business Profile?
Same thing. Google renamed My Business to Business Profile, and most people still search for the old name, so this page answers to both. The audit is the same either way.
Why does the map pack matter so much?
On Brisbane service searches the local pack sits above the organic results, so three profiles take the attention before the first website appears. If you sell to people nearby, the pack is frequently worth more than page one.
What do I receive?
A written audit with a visibility grid showing where you rank across your catchment, every finding evidenced, and a fix list ranked by impact. Not a screenshot of your dashboard with 'add more photos' written under it.
How much does it cost?
Fixed price for a single location, quoted from a crawl for multi-location businesses. You get the number before you commit.
Can you do the fixes as well?
Yes, either as a one-off or as part of rank+ and Growth, both of which include ongoing local SEO. The audit is sold separately so you can hand it to someone else if you'd rather.
We have very few reviews. Is that fatal?
No, but it is usually the first thing to fix, and it is fixable faster than most owners expect. The audit tells you what review count you realistically need to compete in your specific pack, rather than an abstract 'get more reviews'.
See your real catchment.
Send your business name and the suburbs you sell into. You'll get a fixed price and a first look at where you currently show up.