Why is my new website not showing up on Google?

First: indexed is not the same as ranking

Google has to find your site (crawling), store it (indexing), and decide where it deserves to appear (ranking). A brand-new site can take days to weeks to be indexed at all, and longer to rank for anything competitive. Check indexing directly: search site:yourdomain.com.au. Results mean you're indexed and the issue is ranking. No results mean the checklist below.

The five usual suspects

Most invisible new sites trip on one of five things, and two minutes each rules them out.

• →A leftover noindex tag or 'Discourage search engines' setting from development
• →No Google Search Console property, so Google was never told the site exists
• →No sitemap submitted, on a site with few or no inbound links to find it through
• →A robots.txt blocking crawlers (common on staging configs pushed live)
• →A domain change without redirects, so Google still indexes the old address

Set up Search Console today

Google Search Console is free and it's the direct line: verify your domain, submit your sitemap, and use URL Inspection to request indexing of key pages. It also shows you exactly which queries you appear for, which is the data that drives every good SEO decision afterwards.

If you're indexed but nowhere

Then the site is visible and simply outcompeted, which is a different problem: your pages need to target the searches your market makes (keyword strategy), deserve to rank (content and structure), and earn authority (links and citations). That's the ongoing work of SEO, and it's exactly what rank.™ runs every week.