Is there GST on Google Ads in Australia?

How GST appears on your Google Ads account

Google Australia issues tax invoices with 10% GST added to your advertising costs. If your account is set to a $1,000 monthly budget, expect $1,100 to leave the bank once GST is applied. The tax invoice is available in the Billing section of your Google Ads account, issued monthly.

Claiming it back

If your business is registered for GST, the GST on advertising is a standard input tax credit: claim it on your BAS like any other business expense. Download the monthly tax invoices from Billing → Documents and pass them to your bookkeeper, or connect the account to your accounting software's bank feed and match them.

If you're not registered for GST, the 10% is simply part of the cost of advertising, which is worth factoring into your customer acquisition numbers.

Budgeting for it

The practical trap is budgeting $2,000 for ads and forgetting the spend is really $2,200. When you calculate cost per lead and return on ad spend, decide once whether you work GST-inclusive or exclusive and stay consistent, otherwise month-to-month comparisons quietly lie to you.

• →Google charges 10% GST on Australian Google Ads accounts
• →Tax invoices: Billing → Documents in your Ads account
• →GST-registered businesses claim it back on the BAS
• →Set budgets knowing the true cost is budget + 10%

One team for the ads and the accounting

LINK Marketing sits inside the LINK group alongside LINK Advisors (accounting) and LINK Books (bookkeeping), so questions like this get answered across the desk, not across three suppliers. Your campaigns, invoices and BAS all handled by one connected team.