When we met LKV Flooring, they were paying for SEO services but felt confused about what their money was getting them. Their ads were also running at a high cost per conversion. All too often, we hear these stories in client meetings, so our starting point was clear.
Search Engine Optimisation
Google Ads
We began by explaining our SEO and Ads process so they knew exactly what they’d get for every dollar they spent. Next, we restructured their Ads account – to ensure their budget was directed to conversions and relevant keywords – and removed campaigns that weren’t helping them.
When we analysed their website, we found a lot of similar pages, which hurt their SEO. We reviewed each page thoroughly to see which should be kept, merged, or removed. After that, we made sure every page targeted specific keywords to boost their rankings.
Now, LKV Flooring are enjoying the benefits of successful Ad campaigns, without the astronomical cost.
83.9%
decrease in cost per conversion.
From $146.50 to $23.54
cost per conversion.
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